The promotional programmes may be consumer -oriented or trade-oriented. Attracting new customers – New customers may be attracted through issue of free samples, premiums, contests, and similar devices. Ask them to write an essay about how much they love your product or products. Content Guidelines 2. Some promotions offer free merchandize or cash refund offer by collecting tokens on purchases of a specified value. In terms of the prize, it could be anything from a wad of money to a free Caribbean vacation. At the salesman’s level, the objective of sales promotion is to achieve more sales. Sales promotion encourages dealers and distributors to sell the product more. They must have some knowledge about the product offered by the producer. These are some of the sales promotion techniques adopted by the marketers to accomplish the desired objectives. A consumer might be asked to test a sample of a completely new perfume in the market and rate it. Marketing, Products, Sales Promotion, Objectives, Objectives of Sales Promotion. Once again, the power of “free” rears its head. Under the situation, the organisation may decide to dispose of the excess stock in a short period of time, introducing different promotional schemes to attract the prospective consumers to sell the products immediately. Our mission is to provide an online platform to help students to discuss anything and everything about Economics. An important objective of sales promotion is to encourage re-seller participation in displays and contests. Promotional tools should be developed and applied as a supplementary to the other devices like public relations, publicity, advertising etc. Its sales in Chennai, which is one of the largest markets for toilets soaps, were below all India levels. Some of the important objectives are mentioned below, and the more important ones have been discussed briefly and can accomplish many sales promotion objectives: ii. It is usually difficult to choose a particular sales promotion tool for achieving the specific objectives. If advertising is an indirect approach the sales promotion is a direct approach for persuading customers to buy. Promotional activities increase or help increase the sale by making effective upward change in the elasticity of demand of the product or service through various techniques i.e., by distributing samples, free gifts, purchase premium, discounts etc. 50 and Rs. If the price of the product was Rs.50 before the price rise, and the new price is Rs.60, then a coupon with a face value of Rs.5 is provided that places the product’s price between Rs.50and Rs.60, making the effective price only Rs.55. Introducing and promoting a sale price can encourage multiple purchases of a product within a set timeframe. The most commonly used method of consumer promotion takes the form of samples, contests, demonstrations and coupons. New product launches by competing companies are backed up by aggressive advertising and sales promotion campaigns. To encourage repeat purchase, extra benefit offers are particularly effective. It can be tricky for fast-moving consumer goods brands to nail a promotion tactic. It attracts channel members to participate in manufacturer promotion effort. In this article, we’ll touch on a few of the most popular promotion techniques and provide some tips to help you get the most out of them. Market research studies revealed that the cause of below-level acceptance was inherent conservatism of the consumers in this market. Sales promotion objectives should be specific, measurable, clear and concise, practical and realistic, affordable and attainable. 5. How is the product used? Thank you! Sales promotional devices at customers level include samples, coupons, demonstration, contacts, money refund offers, premium offer, free trials etc. In 2019, we took the following steps: Integrated the Nestlé Waters business into the Group’s three geographical Zones from the start of 2020. Sales promotion secures the following objectives: 1. Do it and you’ve created a successful promotion. Regular users of coffee, or even occasional users, responded with enthusiasm, because not only the contest was exciting, the prize money too, were quite substantial. 3. Offering free samples of Fast moving consu… It helps marketers to realize a variety of objectives. (5) To Induce Middlemen – The middlemen-wholesalers and retailers are induced to purchase more stock of company’s product by offering more facilities such as credit facilities, higher cash and trade discounts, free gifts etc. There was no limit on the number of entries one could send. A certain sales quota is fixed for dealers, and those who exceed the quota by a specified margin or by the largest margin are awarded cash or merchandise, and often a certificate too. Deflect Customer’s Attention from Price 7. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. They develop or reinforce a favourable set of attitudes and influence their buying behaviour. Such activities make the product popular and are complementary to press and other media of advertising and personal selling. Mobile Insight® is the only retail and merchandise management solution designed to meet the brick and mortar sales challenges of high-value brands and retailers. (4) To Arrest Seasonal Decline – In slack season, the promotional activities help in maintaining the sales of the product. 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