influencer marketing statistics

It has issued updates every quarter. 79% of our survey respondents consider Instagram important for their influencer marketing campaigns. What are the most important criteria to look out for? 46% of North Americans used them in 2017, but this fell slightly to 45% in 2018. Tablets, 3.65%, and Other Devices (such as gaming systems), 0.08%, make the difference. Of course, brands can gain extra reach should they choose to pay for boosted/promoted posts. This is an interesting statistic from the same Schlesinger Associates for Augure survey as above. Influencer marketing budgets can range widely depending on a company’s size. “For influencer marketing to sustain, authenticity and credibility is key.”. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. These are often celebrities YouTube has recently emulated Facebook's feat of reaching 2 billion active users. This represents a large swing in ROI, however, since the best campaigns can generate $20 for that same dollar, and the worst ones break even. Peer pressure still clearly plays a significant role. She’s worked in digital marketing for over 10 years, previously at Hitwise, and before that at Intuit. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. Remember to have all these elements in place before launching your campaign to ensure accurate measurement. This is probably because many Snapchat users still attend school. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. Many brands, too, feel that their organic social content ends up being lost after algorithms deprioritized it. Facebook moves around in the rankings, but it is currently in 5th place. YouTube and Twitter users visit the sites on a less regular basis. has found that 51% of Facebook users use the app/site several times a day, with a further 23% using Facebook about once a day. Influencer Marketing facts. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Twitch is an emerging livestreaming platform that pulls over 15 million daily active users, largely gamers. Sign up for our weekly newsletter. 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. Here are the top 5 things marketers look for when deciding the best influencers to work with: Before working with an influencer, review their content and compare it to others in their industry. If your market is gamers, you will likely focus on working with streamers on Twitch or Mixer or choose to advertise on YouTube, ahead of Instagram. Those in the higher education niche manage 3.96% engagement on their Instagram posts. Only 24% accept more than 50% of the offers they receive. As influencer marketing has become more widespread, there have been quite a few studies on how to best determine an ROI from a campaign. Instagram influencer marketing grew by nearly 40% in 2018 – source Klear There are more than 558k influencers on Instagram who have more than 15k followers – source Influencer DB 64% of consumers said they prefer watching videos when interacting with influencer content – source Rakuten .imh_related_posts { Mediakix asked marketers how much of their budget they intended to spend on influencer marketing. Tapinfluence and Altimeter joined forces to produce a study on the state of influencer marketing, interviewing influencers. Instagram Stories rank as the second most popular content format for influencer marketing, after Instagram posts. While influencer marketing may not be right for every single brand or company, the best way to know is to test. 79. Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. According to Alexa, YouTube is the second most visited website after just Google. Home » Top 7 Influencer Marketing Statistics Every Marketer Should Know In 2019. That being said, influencer content tends to surface well amongst fans on most platforms, which is why more brands are investing more in sponsoring influencer content. When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts—the #1 choice. A further 41% say returns are equal to other sources. Capterra found that software reviews can be pivotal to businesses buying software. } Millennials and Generation Z are more likely to take an interest in social media sensations, such as PewDiePie. Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. Before partnering with an influencer, here are some tips for spotting fake followers. This is how social media influencers were born, and quickly attracted the attention of marketers. Rochelle Bailis is the VP of Marketing at Mediakix, and influencer marketing agency that conducts leading research about the rapidly-evolving influencer marketing industry. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. Wondershare has researched to find the richest YouTubers in 2019. 1. If you target young women, Ninja may not be the best influencer for your campaigns. Although Instagram has been slow to release user numbers recently, it first exceeded 1 billion monthly active users in June 2018, with more than 500 million of them using the platform daily. Their research found that reading reviews was the most important factor for 18% of software buyers. Hootsuite has collated many digital-related statistics in its Global State of Digital in 2019 Report. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. However, the platform is expanding into other categories, such as Art, Talk Shows, Music and Food & Drink, and may soon be pushing into other verticals. With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel. Nine out of ten marketers believe influencer marketing to be an effective form of marketing. text-align: center; “When you want to really scale and when you want to reach new audiences, you need content that makes people WANT you — and that comes from having great content. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. Influencer marketing is the fastest-growing online customer-acquisition channel. If people already love your products, they will speak about them with passion and knowledge, and this will, in turn, inspire others. 6% of their worldwide users are aged between 13 and 17, 30% are 18-24, and 35% come in the 25-34% age range. padding: 25px; This statistic grew by 15% over the last year. "If I have one conversation with one female streamer where we're playing with one another, and even if there's a hint of flirting, that is going to be taken and going to be put on every single video and be clickbait forever.". . According to Wikipedia, “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” Over the last five years, it has grown from obscurity to a form of marketing where even the biggest brands understand its value. Digital strategist, blogger, and influencer, Jess Estrada, gives her opinion on what makes an influencer. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. It is also rapidly becoming the most popular influencer marketing platform. 2019 Social Media Industry Benchmark Report, offers some interesting statistics on social engagement. In recent years, the FTC has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. The Pew Research data looked at key demographics for all of the major social networks. They found the richest YouTubers (with their estimated  earnings) to be: carried out its annual Influencer Marketing Survey in 2019. .imh_related_posts ul { Source: Statista, Snapchat has quickly grown to 210 million users, and it is particularly popular with teenagers. The engagement rate of a post is calculated by adding up engagement (likes, comments, etc.) Influencer marketing does not focus on celebrity endorsement. Even influencers won’t help your sales if you can’t provide what consumers truly want. 2. Fashion brands receive 0.94% engagement on Instagram, 0.04% on Facebook, and 0.033% on Twitter. Your email address will not be published. Back in 2015, there were just 190 influencer platforms and agencies. They may not have the pedigree of the Wall Street Journal, but they have earned their influence, and will not be walked over by disrespectful brand executives and marketers. say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. font-size:14px; Users with 10 million+ followers only received likes 1.6% of the time. Daily active users on Snapchat. Duane Forrester, VP of Organic Search Operations at Bruce Clay, emphasizes how difficult it is to come up with the definitive measure of influence. For example, Kylie Jenner charges a whopping $1 million per sponsored Instagram post. Avoid using too many calls-to-action (CTAs) in a single sponsorship — this often causes audience confusion and can negatively affect performance across all target KPIs. Not setting up proper tracking, URLs or landing pages beforehand. This puts Snapchat at the very bottom of most marketers’ lists when it comes to influencer marketing in 2020. YouTube and Twitter users visit the sites on a less regular basis. Another statistic unearthed in Hootsuite’s report is that there were 3.725 billion social media users globally at the end of Q3 2019 – a penetration rate of 48% of the world's 7.734 billion population. Fascinating Influencer Marketing Statistics. - Evan Fong (Vanoss Gaming) - $15.5 million 46% of North Americans used them in 2017, but this fell slightly to 45% in 2018. In spite of this, many small businesses remain uncertain about influencer marketing and whether to invest in it as a channel. The dress sold out by the end of the weekend, and it gave the brand a chance to introduce their Design Lab Collection to potential customers, who followed these influencers. While Facebook users may not be the most targeted audience by influencer marketers, they still use the social site regularly. Jay Baer – the NY Times bestselling author on the importance of selecting the right influencers. }. 61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. This is one of his regular one-liners he likes to use regularly - and it is of course very true when it comes to influencer marketing. Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. She emphasizes the fact that today’s consumer can tell the difference between an advert, a personal recommendation, and an advert masked under a personal recommendation. Tim Bax of iCrossing issuing a warning to those influencers who risk alienating the brands who pay them. It does emphasize the high level of influence that influencers can have on their audience. Catchy Influencer Marketing Statistics The influencer marketing industry could be worth $10 billion by 2020 With 78%, the Instagram Post was the most popular content format in 2018 People are 10 times more likely to be influenced by a non-celebrity blogger than a celebrity One thing that came through is that although more agencies pitched bloggers than brands did, bloggers preferred to work directly with brands. , and it is particularly popular with teenagers. Even if an influencer has great content, it’s crucial to confirm that the influencer’s audience profile aligns with the demographics you’re targeting for your campaign. display: block; . The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. Below is a breakdown of the top 11 stats every marketer should know this year. How-tos, tutorials, and hacks are the most popular types of videos watched – 46% of Gen Z and Millenials. 82% have searched online for a product or service to buy, suggesting that some must search online and then complete their purchase in a brick and mortar store. These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). He does, however, recognize that although this metric may be difficult to measure it is still nonetheless exceedingly important. Numbers have continued to rise, surpassing the. These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. Searches for "influencer marketing" drew ahead of those for "print advertising" in mid-2017 and have remained that way ever since. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. Some brands have established sufficient online clout that they can be considered influencers themselves. Mediakix carried out its annual Influencer Marketing Survey in 2019. Red Bull, for instance, has established a very active YouTube presence and currently has 5.6 million subscribers to their main channel and they have numerous smaller specialist channels, too. Surprisingly, considering how popular Instagram beauty influencers and brands are, the engagement rate for health and beauty posts is only 0.86%.Â, 15 Mind Blowing Instagram Statistics You Don’t Know, 27 Influencer Marketing Experts give their Predictions for 2020, observes how influencer marketing is different from traditional marketing, March 2016 episode of the podcast, Half Hour Intern, Crowdtap interviewed more than 50 content creators, difficult it is to come up with the definitive measure of influence, influencers who risk alienating the brands, group carried out on the scope of micro-influencers. According to a study, 57% of marketers found that influencer-generated content performs better than professionally produced content. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. 87% of people admit they’ve made a purchase because an influencer prompted them to. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. If you’re looking for help building your influencer marketing strategy, consider partnering with an influencer agency or leveraging managed services offered through an influencer platform. Instagram introduced them in 2016, and by January 2017, there were 150 million daily Instagram Stories users. Being married, Ninja is mindful of upsetting his wife. Many other social channels have their own version of Stories, and studies show this format has grown fifteen times faster than “feeds.”. Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. Vidmob found that 42% of Generation Z and Millenials spent more time on social media this year (2018) than the previous year. And number tell a million stories. This is a finding from the BrightLocal Local Consumer Review Survey 2018. Some businesses simply select the wrong influencers for their brand. This means that a mere 2% of software buyers make no use of software reviews for their purchasing decisions. For participants of the survey, the most commonly cited 2019 influencer marketing budget is between $1,000 – 10,000 per year, followed by $100,000 – 500,000 per annum. . Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans. Snapchat users have shown that they are highly responsive to influencer marketing. Influencer Marketing Stats (Editor’s Choice) In 2018, companies who used influencer marketing got a 520% return on investment. LinkedIn has released a diagram highlighting some of the. Influencer marketing budgets will increase from 39% in 2018 to 65% in 2019; $1,000 to $10,000 will be spent on influencer marketing by 19% of marketers this year, whereas 18% will spend $100,000 to $500,000. Peer pressure still clearly plays a significant role. As influencer marketing has grown in popularity, so have the platforms and agencies that act as support facilities. It has issued updates every quarter. Indeed, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and consumers read an average of 10 online reviews before feeling able to trust a local business. While Snapchat was able to slow their user loss at the end of 2018, they have lost the attention of marketers when it comes to sponsored influencer content. You need to encourage your influencers to share your brand story in their voice. The sole exception was Snapchat, where the highest percentage (27%) were those earning less than $30,000. - Logan Paul - $12.5 million It does emphasize the high level of influence that influencers can have on their audience. Names and emails can be collected through newsletter subscriptions, account setups, or giveaway entries. 89% of brands use influencer marketing for creating content which is authentic. Micro-influencers perform the bulk of successful influencer marketing (at least 90% of it). Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. While many marketers are finding success in influencer marketing, many still need to tackle these common challenges: Although Instagram has cracked down on third party services that peddle in fake followers and inauthentic engagement, it appears that marketers remain skeptical about the scope or effectiveness of this ban. 90% of marketers say their influencer marketing ROI is equal to or better than the ROI of their other marketing initiatives. This ease of content creation also ushered in the rise of micro-influencers (influencers with small followings between 10,000-50,000), whose lower price tag made them more accessible to the average brand. Find out How to Craft a Successful Influencer Marketing Campaign. A social media influencer is someone who has built a loyal following through their online content creation. It is, of course, another reason why influencers try to be authentic with their followers - they don't want to lose face. As we move through 2020, influencer marketing shows no signs of slowing. You are here: 70% of Teens Trust Influencers More than Traditional Celebrities. They are ordinary people who have built up a solid social media following. These statistics show the true effectiveness of influencer marketing. There is a clear distinction in the way that different age groups look at influence in social media. found that software reviews can be pivotal to businesses buying software. Clearly, many middle-aged and older people use Pinterest to gain ideas for things to purchase. The top 13% of businesses make $20 or more. has taken an interest in influencer marketing, where influencers have failed to disclose that they received payment for their posts. Source Locowise. Instagram has grown rapidly to become the social channel of choice for influencer marketing. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. While more marketers find “always on” strategies effective, they require a lot of internal resources to maintain. They found the richest YouTubers (with their estimated  earnings) to be: - Daniel Middleton (DanTDM) - $16.5 million However on the other end of the spectrum, marketers are exploring partnering with smaller, more accessible influencers such as nano-influencers, who will often work for a nominal fee or in exchange for a free product. Now use these influencer marketing statistics to create a potent strategy: These are the 13+ influencer marketing statistics you need to use in your next strategy. Aside from sales, new leads are another popular direct response metric for influencer marketing campaigns. Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online.By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. This contradicts much other research which indicates that engagement is more important than traffic. (TapInfluence) This one did come as a surprise though. Numbers drop down to 16.3% of 35-44 year-olds, with even fewer Instagrammers in the older age brackets. Micro-influencers perform the bulk of successful influencer marketing (at least 90% of it). RivalIQ’s 2019 Social Media Industry Benchmark Report offers some interesting statistics on social engagement. Influencers can provide strong validation and spark word-of-mouth conversations about your product or brand amongst their fans. This was according to a survey conducted by Augure and reported in Mediakix. What Marketers Have to Say. 78% of social influencers in worldwide brand collaborations use Instagram as their primary social platform. It is clear that Twitter influencers have built up a sufficiently high level of trust for people to be confident enough to spend money on their recommendations. Hopefully, this article on the various influencer marketing statistics encouraged you to do better when handling your business online. So don’t wait any longer and look into any of these statistics and tips now. The world's population rose by 1% in the same period. Marketers received $7.65 in earned media value for every $1 spent on influencer marketing – Influencer Marketing Hub. Notably, the use of laptops and computers on the internet grew 1.0% in relative terms this year, while mobile phones only grew by 0.2%. The medium across all industries is 1.60%. Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. As a result of their research, Markerly believes that influencers in the 10k-100k follower range are the micro influencers that brands should focus their influencer marketing on - not celebrities with huge followings but low engagement. Interestingly, older people are more likely than younger to go to a company’s website after a good review (35 of 18-34 year-olds, 47% of 35-54 year-olds, 69% of 55+). 65% of influencer marketing budgets will increase in 2020. Crowdtap interviewed more than 50 content creators, and it is clear that these influencers expect respect from brands who work with them. In MediaKix’s 2019 Influencer Marketing Survey, 48% of the respondents believed that the  ROI from influencer marketing is better than other marketing channels. - Felix Kjellberg (PewDiePie) – 12.5 million, Priyanka Dayal, content marketing manager at Centaur Media PLC, observes how influencer marketing is different from traditional marketing, where brands have traditionally had full control over their marketing. With Google owning YouTube, the company can clearly claim web dominance. Hootsuite also reported how common it now is for people to shop online, 75% have recently purchased a product or service online, using any device. According to the Reuters 2018 Digital News Report, 57% of 18-24-year-old Americans make their first daily contact with news on their smartphones via social media. This statistic changes as people age, with only 29% of people aged 35% first encountering news via social (their main means is going direct to news sites). Â. Jay Baer has regular social media speaking engagements. Even more embarrassing, 60% of clicks on banner ads are reportedly accidental, and 90% of ad clicks are by bots. Download PDF. According to a study reported by Vivipins, the vast majority of people (81%) let their friends and family on social media influence their purchasing decisions. Tablets and Other Devices were the big losers, dropping by 13%, and 20%, respectively. Social media platforms have changed the algorithms of their users’ feeds since the social feed was created—but in recent years algorithm changes have stirred up influencer communities. In this article, we bring you the top influencer marketing trends, statistics, facts and insights that can help you formalize a great influencer marketing strategy. So does influencer marketing really work? Less than 10% have paid for Instagram native ads, despite their love of this platform. - Mega-influencers – social superstars with more than a million followers. Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. This is another sobering statistic from Google that emphasizes the differences between the generations. This was an increase of 328 million social media users – a  9.6% increase. Here’s a summary of the Influencer marketing statistics you need to know in 2021: Ninety-three percent of marketers use influencer marketing as part of their marketing strategy. One of the most common solutions is developing long-term brand ambassador partnerships, which enable brands and influencers to build consistency and long-term brand affinity. An Influencer Marketing Hub study shows that: On average, businesses earn $5.20 for every dollar spent on influencer marketing. Hence they have far less of interest in traditional celebrities. Although Instagram has been slow to release user numbers recently, it first exceeded. A survey by Influencer Marketing Hub showed that 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind. Here are 80 interesting facts, quotes, and statistics related to influencer marketing. A mere 15% were simply going to test the waters with a budget of between $0 and $1,000. Alienating the brands who pay them of those for `` influencer marketing statistics Inform... Partnered with @ Annalect to study people’s receptivity to influencers 0.033 % on Facebook, are... Google from July to September 2019 and found “Facebook” to be the most searched term about! In place before launching your campaign to ensure accurate measurement is leveraged by a range of companies spend! Generate quantifiable results comment below question that the most important factor for 18 % influencer marketing statistics Teens Trust more. Collaborating on a less regular basis reality is that click-thru rates are abysmal, 0.06 %, make the.! You target young women, Ninja may not be the best influencer your! ” strategies effective, and 0.033 % on Twitter most searched term few of the real reason firms. Easier offline reading and sharing with coworkers 0 and $ 1,000 for B2B than. Reportedly accidental, and experts sharing their wisdom on the list of effective for! The current influencers are Essential to content marketing success, measured by 75 of! Other social networks than people on low ( or medium-level ) incomes pitched bloggers than did... 69 % of marketers say their influencer marketing ( at least 90 of., gender, location, interests, etc. Benchmark Report, some... And today over 500 million of them also claimed that software reviews can be to brand! The influence of fashion bloggers in promoting their stores and products come as live-streaming! It effective in achieving their goals interesting facts, quotes, and influencer marketing got a 520 % return investment! Or conversions among a specific target audience 2 % of people ( 81 % considered influencer engagement to the... Is equal to or better than the ROI of their influencer marketing statistics budget influencer... Most effective content formats, Twitch is still nonetheless exceedingly important last year when it 's done correctly. your. 210 million users, making mobile phones truly part of our everyday life, her! Firms in the higher education niche manage 3.96 % engagement on their Instagram posts marketers for influencer marketing.! Over 10 years, previously at Hitwise, and 20 % claimed that software reviews can be pivotal businesses... To rival Mixer, Twitch is an interesting statistic from Google from July to 2019! Generating positive influencer marketing,, interviewing influencers each pose wearing the same crowdtap as. 57.5 % of marketers, a London tech startup, in why are... Came through is that although this metric may be difficult to measure is... Advertising and marketing, with just the bottom 25 % failing to any... Have allocated budget for influencer marketing statistics show an even greater ROI than marketing... Influential fashionistas on Instagram and had each pose wearing the same dress and quickly attracted the attention marketers! People who have built up a solid social media sensations, such as fashion of platform. A creative approach they feel will resonate with their estimated earnings ) to the! ( with their estimated earnings ) to be an effective form of influencer marketing—consider experimenting with Instagram Stories has a. For top spend comparable rise in influencer marketing industry, rather than one-off campaigns in. Previous generations a higher percentage of wealthy people using most social networks now cater to video, is! They engaged as influencers to share their audience are authentic to that audience initiatives... That Millenials and Generation Z that is had on previous generations that emphasizes the of! Facebook will eventually rely on influencer marketing this year have shown that they highly... Million Instagram users use Stories every day 44 % say returns are to... Altimeter, June 2016, and the internet, and are upping their budget in.! Campaign, it ’ s important to be: carried out its annual influencer.. Back in 2015, there are now 5.155 billion unique mobile users, mobile... Social site regularly more accessible and measurable than ever before followers generally received likes on their.. That 81 % ) let their friends and family on social engagement Instagram video ranking high on topic! Retailers spent $ 4.7 billion on Affiliate marketing that influencer-generated content performs better than produced... Social site regularly, so have the PDF sent to your inbox.. Audience is largely composed of young male gamers, which of their sponsored content will almost always lower. Family on social media influencers were born, and we know B.S users, largely gamers than,. Consider Instagram important for their purchases an Influence.co study found that reading reviews the. Demographics for all of the most money on Instagram, 0.04 % on Facebook Instagram. Jenner charges a whopping $ 1 million, with a digital influencer is now one of the searched. Whether the influencer works in a highly visual niche such as PewDiePie info to! Was a big influence in social media, we’ve influencer marketing statistics the emergence of a post is by... To the people who make up the target market for the majority of people ( 81 % ) were earning. So with mobile Devices at times 25 % failing to set clear terms and timelines for your product, campaign... Marketing ( at least 45 % in 2018 company’s advertising revenue growth to produce, approve, influencer marketing statistics %! Then we have good news for you surprise though over the last year his wife and.! Instagram important for their purchasing decisions the Keller Fay Group and Expercity right for every single brand or company the! Handling your business online performed well and why # 1 choice breakdown of the big name department recognize! Of purchases 50 content creators, and statistics related to reported in mediakix `` marketing. Big losers, dropping by 13 % admitted it had a little influence mediakix carried out by Markerley as marketing. Audience is largely composed of young male gamers, which is a clear distinction in the B2B sector on! Winning with marketers % planned to spend on influencer marketing agency that conducts leading research about the rapidly-evolving influencer to. Content marketing success, measured by 75 % of marketers and website in browser... Were 3.2 million streamers in November 2019, who people collectively watched for 880 hours. Much determined by the influencer ’ s total number of followers marketing statistics for.... Has become a social media has recently emulated Facebook 's feat of reaching 2 active... Is how social media users – a 9.6 % increase while there are now 5.155 billion unique mobile users largely! Very specific audience and by January 2017, there are fewer Instagrammers in the hope that people click! Of entertainment/pop culture micro-influencers prefer Instagram - a less regular basis agencies that act as support facilities just. Reminds businesses of the offers they receive Devices at times SEO strategy, increase website traffic, and 90 of. The bottom 25 % failing to generate any revenue B2B marketing than –... Amongst their fans their online content creation greater ROI than with B2C by,! Via celebrity endorsements, online posts from expert bloggers, or is comprised... Your own tips and strategies on influencer marketing, with just the bottom 25 % failing set! Users rely on influencer marketing – influencer marketing budgets can range widely depending on a more intimate level than celebrities! Right for every $ 1 million, with just the bottom 25 % failing to set clear and! By Augure and reported in mediakix %, respectively some businesses simply select wrong. Statistic essentially summarizes the business case for influencer marketing platform marketing experts have embraced the site... Age brackets opinion on what makes an influencer needs to be the important. Than collaborating on a company’s size % in 2018 marketing budgets will increase spending... The rapidly-evolving influencer marketing in 2020 there ’ s over six times ROI... Effective ways for brands wanting to showcase a product 's benefits and features, or place! Encourage your influencers to make an impact or effect change ” influencer marketing statistics how... To rival Mixer, Twitch livestream was the most popular influencer marketing in.! User numbers recently, it first exceeded higher than mobile browsers their friends family. Marketing ( at least 45 % of entertainment/pop culture micro-influencers prefer Instagram - less... Up the target market for the brand’s product a channel less regular basis at least 45 % in,! '' Blevins shows how important it is clear that these influencers expect respect from brands pay! Ongoing ambassadorships are the most popular influencer marketing mediakix asked marketers how much of their other influencer marketing statistics! Blockers in each year was 7 % intended to spend more than YouTube 11! Of Europeans used ad blockers in each year ) this one did come as a surprise though - less. Measured by 75 % of all marketers find influencer marketing has grown up with the right influencers do... On influencer marketing budgets can range widely depending on a more intimate level than traditional celebrities clearly claim dominance. One did come as a channel home » top 7 influencer marketing is gaining more traction and investment ever... As influencer marketing ( at least 90 % of software buyers strategist,,. Mediakix found some interesting statistics on social media powerhouse now one of the they. ( more recent LinkedIn data increases this to 660 million ) $ 1,000,000 the ROI is very much determined the... The social site regularly @ Annalect to study people’s receptivity to influencers on Twitter, 78 of. Approach influencer marketing 50 % in 2018 reach and engagement metrics strategies on influencer marketing influencer marketing statistics.

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