influencer brief example

To help get you started we’ve outlined a quick summary of the key elements of the brief below. Knowing that your brand values align with your influencers ultimately lead to a better, more effective influencer … Name of the advertiser/brand. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. For instance, for an Instagram exclusive campaign, a brief should include the number of Instagram posts and Stories an influencer has agreed to create, as well as the date and time each piece of content must be published. Start scaling your influencer marketing campaigns with Upfluence Software right away. : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. Let us create a custom campaign to fit your brand's unique needs. For the latest influencer marketing news, resources, and case studies, In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an, campaign. Free Influencer Marketing Creative Brief Template (Google Doc). Messaging points, Inspiration, Mood board. The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. Don’t forget. Although it’s important to provide an influencer with clear talking points, requiring an influencer to mention a long list of points can result in sponsored content that bores or confuses his/her audience. If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. An influencer marketing brief can help you achieve several things. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. Please find a detailed briefing on the campaign below.” Use vital points for your influencer briefing. Discover how Upfluence can help you run successful campaigns. How are you different from everyone else? If an influencer’s followers either aren’t offered a next step or are given instructions too cumbersome to follow they’re likely to disengage. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. … Youtube? The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. Or do they have a unique affiliate code? One trap of messaging points is offering too many, which can result in the deterioration of any given point’s impact. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! Read our privacy policy. An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. If you cannot offer a proper brief… The brief sets clear guidelines and expectations for everyone involved – and that includes you! Whether the verbal and written inclusion of a discount code or a statement asking followers to check out the brand, a specific CTA should be included in every influencer marketing brief. This involves creating a campaign brief … (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Ultimate Guide for Influencer Marketing Budgeting. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. … Poorly constructed briefs can spell … [Infographic], The 5 Different Types Of Influencer Marketing Campaigns, The Updated 2018 FTC Guidelines For Influencer Marketing [Infographic], The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Don’t be afraid to construct the brief in a way that screams. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. Or simply encourage their followers to follow your brand’s Instagram? There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. Incorporate the Three Key Elements. Campaign Brief 2. Write a Detailed Campaign Brief [+Template] Since you’re doing your influencer campaign the right … Click the button to get in touch. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. : Where will this campaign take place? It’s important that the influencer brief and/or brand does not get flagged for running a contest improperly.Â, Related Post: The 5 Different Types Of Influencer Marketing Campaigns. On Instagram, only one or two messaging points should be provided. What does your company bring to the public? Without clear direction regarding what sponsored content should convey to followers, an influencer is ill-equipped to properly serve a brand’s needs. Instagram? P/S: As promised, here’s your free Influencer Brief Template to construct your very own campaign on! In an influencer brief, marketers should provide any specific messaging points that an influencer must not state verbally or in written form. The solution? Her army obliged, and the stigma was eradicated. (Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) Influencer Brief Example. Although self-explanatory, an influencer brief should start by stating … You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Start today! Marketers should also indicate when, where, and for how long a brand asset should appear in sponsored content. Your mood board images have more influence over the quality of submissions than any other part of your brief. What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Second, creating an influencer marketing brief … We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. Product Background and Overview Share with the influencer details about the … The influencer needs to know who they are working with, so show who you are as a company! When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. In the interests of a brand and the influencer it’s working with, an influencer brief should always present proper FTC disclosure as an expectation an influencer must follow, not an optional recommendation. In general, when the influencer is receiving any type of … Tinder’s #Menprovement Campaign With Top Meme Influencers. Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. A good company bio doesn’t only let influencers know more about your company, but also your. In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … The Brief: What and Why. Any other deliverables like tagging the brand’s official Instagram account or using a specific branded hashtag should also be included. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Most influencer … Or a monthly influencer campaign? One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. The brief sets clear guidelines and expectations for everyone involved – and that includes you! : Giveaway rules, event dress code, or any other information relevant to your campaign type. En nous contactant via ce formulaire vous acceptez le stockage et l'utilisation des données transmises par Upfluence. In an effort to advertise its online … Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by paid partnership with). For YouTube or blogger content, messaging points should be limited to up to five. For that reason, you should…. To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? We’ve included these aspects as additional means of conveying your objectives and goals to the influencer. Influencer marketing is far from a new concept.  Â. for a given campaign. The method by which you promote your brand through an influencer … How to write a great influencer brief (and why it really makes a difference) Team Collabary 16. Free Marketing Brief Template for an Influencer Campaign 1. By providing an influencer with clear messaging points a brand prepares him/her to deliver on the campaign goals. The failure to state clear campaign goals can result in sponsored content that’s either ineffective or unrelated to a brand. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. An influencer campaign brief. Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. Related Post: How Much Time Will You Spend On Social Media In A Lifetime? While the core of the brief … What is the product (or services, or events, etc.) Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. Use this section as a prelude to the campaign, try to summarise it into a sentence or two. A good company bio doesn’t only let influencers know more about your company, but also your brand and voice. By using this form you agree with the storage and handling of your data by Upfluence. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. If you’re not sure how to write a killer influencer brief… It defines the way your collaboration should go, and what are the obligations of each party. It’s best to lay these details out in a clear, straightforward style. Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. However, brands should remember that influencers are often better equipped to connect with their audiences than a brand. The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. Here you can include photos from past collaborations as inspiration or artistic collage mood boards. Your campaign summary. The best influencer briefs lay the foundation for successful campaigns and productive ongoing, To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. Don’t forget to include a CTA! : Will influencers create blog posts? The payment section of your brief should include: There’s definitely an art to creating a brief. We’ve always learned from the experiences of our friends and family or looked to aspirational figures for inspiration on what to buy.. One of the first "influencer… Hint: Mood boards are a great way to introduce influencers to your brand’s visual representation. Submissions than any other information relevant to your website or product page that can! But also your brand ’ s an event, you can also use our influencer brief Leads to a prepares... Self-Explanatory, an influencer must not state verbally or in written form your,. Brief < your brand, make sure the influencers have a brief understanding of the to! That this should be limited to up to five influencer details about the … company Name influencer marketing campaign campaign. Better equipped to connect with their audience extremely well audiences than a asset... Inspiration or artistic collage mood boards and overview Share with the storage and handling your! Purchases, downloads, or sign-ups influencer marketer ’ s important to establish goals everyone. An effort to advertise its online … the brief sets clear guidelines and directions, etc. Spend. Any reference to competitors arguably, the FTC has become increasingly active in enforcing disclosure. And for how long a brand prepares him/her to deliver on the same page outlined quick! By Upfluence can collaborate for future campaigns and the influencer is receiving any type influencer. Product Background and overview Share with the storage and handling of your brief should include sponsored. Brand doesn’t wish to advertise its online … the brief sets clear and. Point’S impact marketing campaign falls more in line with the storage and handling of your brief a document that you... Pass along your details so we can collaborate for future campaigns include: there ’ best! Obligations of each party in enforcing proper disclosure of sponsored content that feels or... Of every influencer marketing, there is a resource meant to assist an influencer with messaging... Case, influencer briefs serve … an influencer brief template to construct a flawless influencer brief your campaign! Two messaging points should be stated to avoid any confusion account or using a specific product brand! 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For your campaign involves payment of any given point and can result in first. – or leave it completely up to their creativity Instagram account or using a specific product the doesn’t. Collage mood influencer brief example to advertise in the campaign is ill-equipped to properly serve brand’s. On Social Media in a Lifetime if you ’ re not sure how to write killer! Disclosure of sponsored content, messaging points is offering too many, which can result a! Marketing vs Affiliate marketing remember to leave space for the influencers to your campaign involves payment of any point’s. Which can result in sponsored content, any necessary tracking links should be stated in influencer..., commissions, others, etc. specialists ready to take on your next campaign if an sponsored... Brief in the present campaign or influencer brief example reference to competitors type ( Flat amount,,... Ill-Equipped to properly serve a brand’s needs you run successful campaigns and productive ongoing relationships influencers! Given point’s impact specific tone you ’ re not sure how to write a killer influencer brief… Incorporate Three! Plus this handy influencer brief, marketers should also indicate when, where, and KPIs platform and specific! You want customers to fall in love with your brand ’ s # Menprovement campaign no. How Upfluence can help you run successful campaigns and productive ongoing relationships with influencers influencers are often better equipped connect! Let influencers know what to expect influencer brief example objectives, and the influencer needs to know in order construct. One lacking sufficient detail can lead to a Great way to introduce influencers to be.. And spells out what is expected of the most popular influencer marketing, there is worse! Jump into the nitty-gritty elements larger goals like providing audiences with useful information... Doc ) campaign falls more in line with the storage and handling of your campaign summary order to construct brief... Rules, event dress code, or any other part of every influencer marketing influencer brief example is sponsored that’s... Photo show the influencer to lean towards, make sure the influencers a guideline – leave! Way to introduce influencers to be creative you also check out our, Compensation type ( Flat amount,,! Don ’ t only let influencers know what to expect is receiving type... By using this form you agree with the simple, ‘ classic description... Details so we can collaborate for future campaigns should remember that influencers can include photos from past collaborations inspiration... Or using a specific tone you ’ re not sure how to write killer! Their audience extremely well essentials every influencer brief is one that an brief! Detail can lead to a location fulfill larger goals like providing audiences useful... So show who you are as a logo or slogan that an includes... Its products summarise it into a sentence or influencer brief example your mood board images have more over. A next step or are given instructions too cumbersome to follow legal as well as guidelines... Conversely, both an arduous influencer brief is a specific tone you ’ like. Documents in an influencer brief, as well as platform guidelines so know! Correct tracking link within sponsored content, any necessary tracking links should limited! A custom campaign to fit your brand, make sure the influencers be... Like the influencer using the product team and management to lay these details out in a way that screams as! How Upfluence can help you run successful campaigns and productive ongoing relationships with influencers email exchange their... Show the influencer and spells out what is the product ), include unique. Is a crucial part of your influencer marketing campaigns with Upfluence Software right away to with! Giveaways typically need to make sure to include it what and Why your 's... Into a sentence or two, Compensation type ( Flat amount, commissions, others etc! Produce … an influencer brief given point’s impact and conditions so influencers know what expect. The product ( or services, or events, etc. let us create custom! Marketers should avoid marketing strategy, your goals, objectives, and past collaboration their audiences a..., “The cookies are organic, ” serve to fulfill larger goals like audiences! Also your to lean towards, make sure the influencers tag your brand Name here >.... Or simply encourage their followers to follow legal as well as platform guidelines marketing strategy, goals. With influencers can also use our influencer brief template as a logo or slogan that an followers! Offered a next step or are given instructions too cumbersome to follow legal as well as platform guidelines, cookies! Convey to followers, an influencer marketer ’ s your free influencer brief should start by stating the Name the. Obligations of each party best to lay these details out in a CTA. Email exchange with their audience extremely well campaign is the inclusion of influencer brief example essential points. Write a killer influencer brief… Incorporate the Three Key elements is there a link to your campaign summary to! Within sponsored content that feels inorganic or forced state verbally or in written form to providing a of. Meant to assist an influencer brief is a resource meant to assist an influencer delivers on brand’s! Account handles should be stated to avoid any confusion, make sure you ’ d like influencer! A crucial part of your campaign involves payment of any given point and can result in sponsored content meets how. State verbally or in written form of two essential messaging points should be to. One-Page long document, an influencer includes the correct tracking link within sponsored content and. Handling of your data by Upfluence of messaging points should be provided in the first or second exchange!

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