Now customize the name of a clipboard to store your clips. This is a research report on Study Report on Sales Promotion for TVS Motor Company Limited by Aditi Shah in Others category. Increasing power of retailers and the ensuing fight by manufacturers for limited shelf space has made this activity more popular. Share; Like... prahladk. A Project Report On Sales and Promotion of Pepsi SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION (UTTAR PRADESH TECHNICAL UNIVERSITY) (2013-2015) Submitted to: Submitted by: Mr. SANDEEP SHARMA KRISHNA KUMAR SRIVASTAVA (Faculty Guide) MBA 3rd Sem. Sales promotion strategies can be divided into three broad types. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. Actions. See our User Agreement and Privacy Policy. (a) Buy-One-Get-One-Free (BOGOF) – which is an example of a self-liquidating promotion. 58 Comments 121 Likes Statistics Notes Full Name. Upcoming SlideShare. Loading in … 5 × 1 of 33 ; Sales Promotions 76,434 views. MASTER OF BUSINESS ADMINISTRATION MBA Revised amp Final. Contact Us. Consumer incentives could be samples, coupons, free trial and demonstration. BY All types of promotional activities are currently used by retailers in order to be differentiated in the market. SALES PROMOTION •The set of marketing activities undertaken to boost sales of the product or service •Process of persuading a potential customer to buy the product. Sales Promotion Strategies. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. See our User Agreement and Privacy Policy. It is a process of face to face interaction between the salesperson and the prospective customer. Keywords: Sales promotions tools, Consumer buying behavior, Purchase decisions, Marketing Introduction Retail market is growing in a high velocity environment all over the world. Slideshow search results for sales promotion Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Gaining publicity through mass marketing strategiesand enhancing brand perception 4. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. VI/JNU OLE List of Figures Fig. SALES If you continue browsing the site, you agree to the use of cookies on this website. 03. [email protected] 877-483-6473. Also, retailer promotions address consumers at the point of sale. LTD. A PROJECT REPORT Submitted in partial fulfillment of the Requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted by NOOR ASIK AHAMED MARAIKAR REG NO:711600281 Under the guidance of DR.S.G. Since sales promotion directly push up the sales, increasing number of companies are undertaking sales promotion activities. Sales promotion helps to retain existing customers as well as create new ones. These presentations are very handy and useful tools for exhibiting the overall revenue and growth of a business in the industry and the market. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Point of sale material and in-store merchandising: Trends in the use of sales promotions in the communications mix is recognition of the importance of point-of-sale promotion (POS) and in-store merchandising activities. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Sales promotion strategies can be divided into three broad types. Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar, No public clipboards found for this slide. sunday, september 6, 2020. modish project. These are known as tools or techniques or methods of sales promotion. Explore Marketing Projects for MBA PDF, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Project on sales promotion in big bazaar 1. MBA Marketing Readymade Project Topics. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit – especially if there is a corresponding increase in sales. Looks like you’ve clipped this slide to already. Sales promotion usually targets brand switchers because non-users and users of other brands do not always notice a promotion. A good salesperson is the one who has thorough knowledge about the product he is about to sell and tries to strike a common point of link between the product and the customer needs. Business Studies 118 24.4 Tools of Sales Promotion To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. Search and Upload all types of Study Report on Sales Promotion for TVS Motor Company Limited projects for MBA's on ManagementParadise.com D … 10 Steps to Launching a Digital Sales Program; Content for Sales Enablement. Promotion can be launched directed at consumer or trade. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. dibyendu chottoraj complied by: sima chopra bba-3b roll: 94 This is known as a PREMIUM sales promotion tactic. 4. You may also see Business Plan Presentations. A direct Vendor Selling Activity was coordinated and carried out during the summer months of June, July, and August 1999 in Lahore. Sales Promotion Schemes Project Report MBA One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." ANNESHYA GHOSH Discounts, Coupons, Payback offers, Freebies, etc. MBA Marketing involves branding, advertising, market research, and the global market along with other topics. MBA Finance Research Projects Project on Financial. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. Login to see the comments. Price discounting not only affects the profitability of brands, it also affects their equity. Download Share Share. Gmail. Trade incentive could be price off, free goods and allowances. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. dibyendu chottoraj complied by: sima chopra bba-3b roll: 94 project on sales promotion of nestle (fmcg company). Sometimes, making use of the ex… Verkaufsförderung dient meistens auch der allgemeinen Markenpflege. Your message goes here Post. You can change your ad preferences anytime. Abu Dhabi National Oil Company need staff APPLY ONLINE. Sales Promotion and its Target Sami class: With the culture of freebies and discounts spreading widely in the Indian context, brands need to consider their implications before embarking on a discount strategy. Explore the Power of Social Media This again is content, but because it’s such an essential part of your marketing strategy, it deserves a … Sales promotions have an important role in the marketing programs of retailers. Pavithra … 9422 views, 0 comments, Last Update: Jul 13, 2013. Sales Promotion Mba Project Report Download MBA Project Report Proposal Synopsis for free. Published in: Economy & Finance, Business. See our Privacy Policy and User Agreement for details. Knowledge, Well Presented Sign up for a LinkedIn account to learn or share your insights about any topic on SlideShare. In consumer markets, typically spend on sales promotion outstrips that of media advertising.It offers buyers a supplementary attraction as an incentive to engender an instant sale. A project report on effectiveness of promotional offers at big bazaar, SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY, No public clipboards found for this slide, Medical Microbiologist at PSMI Clinical Laboratories. • “Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make more effective efforts of the sales force, of the advertising department and of the distributors and dealers to increase sales and otherwise stimulate consumers to take greater initiative in buying.” … Sales Promotion kann insoweit als "Förderung des Hinverkaufs in den Handel" bezeichnet werden. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. To later is made on promotion, as illustrated by the numbers in Figure.! Ppt – sales promotion activity that you do keeping the end consumer in mind known... Sales Program ; content for sales promotion mba project Report Proposal Synopsis for.. 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