I do a happy dance too. Thank you so much for this! I think the best way to learn is to see examples of how other people pitch. Typically, a brand will just send me the product for free from the start (a Florida painting, a sweatshirt, a book, or a mug). If you are unsure what would be appropriate to offer them as far as photos on platforms, then leave it open and they may suggest what they want in the return email. You usually have to fill in some info, blog URL if you have one, upload a photo (always use the same photo across all social media accounts and your blog), and connect any social channels. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? I know that most charge a lot more for a blog post vs a static IG post. I suppose it’s unrealistic to think that IG will ever police itself. Don’t get me wrong: I want to work with fun companies–even clothing ones–but not the unprofessional ones. Instagram contests can include like to win, comment to win, tag a friend or a photo challenge. I know some use big apps for brand work like Influenster and Brandbassador–I don’t use these so I cannot personally recommend them. It’s getting so bad. Thank you so much for the kind note and words. In the spring, I participated in a monthlong rum campaign for a flat fee. If you are a smaller influencer, making that money back is slim. My favorite was for a bed mattress, though… For when I pass out from too much wine?! You can also go to a brand’s Instagram, search around in their posts for a campaign hashtag they’ve used recently, and click on it. When is an Instagram collaboration offer to partner together no longer considered a collaboration? ... Press Release - February 20,2020 TeamViewer offers a free IoT solution for everyone For easy access and to get companies and individuals kickstart their IoT journey [...] Read more. I once responded somewhat similarly to a beauty product company for my blog. This blog was really helpful and informative. Anyone can go and follow for follow these days to “get to 1K followers” and still have a garbage looking feed. I am glad that you found this write-up so helpful. I would never work with any company who treats me like a little girl or anything less than a professional. You will get so many more shots if you have this! I can imagine what that looks like, though. DANG! an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. I would recommend creating a new email just for your blog or Instagram to keep it separate from personal email. You are not dumb: we’ve ALL been there. Some even welcome them. I’d love it if you would follow my Facebook page here! They have no real interest in you. I should also mention from the start, too: I don’t love Instagram but I know its importance for my business, The Uncorked Librarian, LLC. They’ll harass me for a while (I’ve had one threaten to “take me down” ?) Minus one blogging friend that I trusted and another indie author that I always work, I definitely have contracts. Linkages and collaboration between fintech companies and third-level institutions The purpose is to expand the various linkages and encourage greater collaboration between fintech companies and Irish third-level institutions through collaboration with technology centres, ... College Life Facebook Twitter LinkedIn YouTube Instagram. Thanks for your insight into this super sketchy digital scene. I don’t recommend pitching using the message feature inside of Instagram as it’s less professional and only allows short messages. I was recently excited to agree to a campaign where I was professionally contacted from the start via email. It’s the perfect time to be creative at home. I love #InfluenceTHIS and it should definitely be a thing. They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. I couldn’t imagine changing my travel experience or killing a day because I didn’t look cute enough in my coat for my IG followers. I appreciate it! Your email address will not be published. I was definitely looking out for scammers, but liked this one company and their products, and it was the best offer I had seen so far. You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. Most of my bad experiences are from brands who make you ask questions. I feel like reading this article gave me hope again and the confidence to say no to ridiculous discounts and terms with these brands. 10 times out of 10 when you look at their page it’s nothing to do with my niche. You’ll determine your own priorities and perimeters (which will be constantly evolving, by the way). Respond for more info, beautiful [kissy face, heart, smiley].”. No just kidding. It is really getting to be a pain. Or this 1 page one on Etsy. Best of luck on Instagram and working with brands. Hello, Instagram Collaboration Scams! If you are wondering what to charge: You can start by looking on Social Bluebook (it’s free to use for one platform like IG) to get an idea for how much your IG platform would be worth. I’m in the exact position of starting to get scammy DMs and comments, and I was super lost. Am I still obligated to showcase the item? I find myself taking extended breaks lately, even though I know how bad that is for business and engagement. So how do you tactfully respond to those brands that want you to PAY for product and then promote it? Here’s an example of one (of several) comments I’ve gotten, and their offer in my DMs: Comment on a post of my dog: Just FYI! I definitely find myself saying no a lot–and I am completely OK with that. I personally prefer to promote other small businesses and bloggers, too. Hi! If you are not loyal to what your audience is interested in, it’s a surefire way to lose followers. I am so glad that you found this post helpful. When you think of sponsored post, think of the word advertisement. I am glad that you found this article helpful! In the beginning, they were my only source of comments. I’ve had companies get snarky and mean when I politely turn them down…they love to point out that other ‘influencers’ buy their products and commit to their terms. You won’t know. :We will give you a free product with every product you buy of your choice plus free shipping in return you will promote our website wearing our products ? This post contains affiliate links. P.S. Thanks. I might be working on another group book list for the fall. There are so many scams and unethical practices happening on IG and in blogging lately. And I have another problem – I have a shop on Etsy (wall art). Don’t be shy, give them a shout out sometime and see if they “like” your comment! Hey! Then, I’d work on finding a contact for that brand and writing a short pitch if I want to work with them. In 2018 I participated in 43 collaborations. I am so glad that you found this Instagram collaboration article helpful. Emojis rarely enter my text. Hint: I’ll usually notice a product featured in a photo and click to read more and see if it was sponsored. How to Manage Your Instagram Accounts All beauty products… I was like, hmmmm, I guess reading does make my eyes tired so maybe I do NEED that eye cream? A question though—how do you find appropriate and professional companies to work with? They are a business. What are some of the red flags that you should not be working with a brand? Read more. After all Instagram barely shows 10% of your audience your photos anyways. No product is ever worth that kind of hassle. Thank you!! So say these companies reach out to you, and you now have to contact them. About Us Head of Instagram. * Know that these rates are extremely low, and you can charge much more. Just look at how many people use social media. I promote what I believe in to make cash, and they do too. She’s understandably disappointed that there aren’t queues of companies lining up to give her free clothes but pleased that she didn’t fall for such unscrupulous tactics. You are writing a post, making a caption, taking pictures, editing pictures, and using your time and platform. Since I have cleaned up my Instagram account to reflect my brand, especially with filters and clearer pictures, brands have incessantly commented, emailed, and DM’d me. You just helped me so much!!! 3. Some people work without contracts–it’s not the be-all, end-all, but I personally advocate for something–anything in writing. Hey! I’m so glad you wrote this post and put together what many of us are probably thinking everyday… a smart, no nonsense post about the downside of brands preying on us. She has just accepted her first collaboration with a well known art company…it is for product only, and they are posting her post on their site. I get that models and fashion bloggers need to shoot differently, but I’m more about being honest in my travels with my clothes vs temperatures. Don’t ever do it! Hey! Hence, more sales. My other piece of advice is to make sure that your product is something that fulfills a need and that people really want. …Because you know the second we all get a cheap comment from one of them, tons of us mark them as spam/report, and eventually, the account starts to fail even more. Say what you like about their product you are about to ask for. I’m so glad I did a little research and read your article. That is key to how I started working with brands! Why are mostly women talking to women in such a sexist manner? Since you cannot provide a contract (I am not a lawyer sooo take this with a grain of salt), you might be able to find a quick sponsored contract online for free. Often times you can tell if their post says “Thanks brand-x for this product” but there is no disclosure. I also refer brands to my Work With Me page on my blog. I am so glad this helped. Here you'll find our homeschool journey, homeschool resources, and parenting tips! InfluencerDB. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. My IG account is only 5k, and I get offered press trips and paid sponsored posts that I don’t even seek out. I’ve never had a brand ask me (yet) for how many monthly blog visitors I have if they are only giving free product. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. Thank you so much for this post. I am so glad that this post helped. TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution. Social Bluebook will give you a very low estimate for what she can charge. Essentially in your pitch as a newbie, you need to. I am going to update this blog article based on all of the recent questions I’ve received. BUT remember that these influencers are also setting a precedent and message to companies that some will pay. It’s a wild IG world out there! Instagram DMs are a casual, informal way to reach out to influencers. Read More. What is Instagram influencing? If you already own a product and want to influence for that company, that is a different partnership than above. Note that they estimate very LOW. I understand that influencers and IGers want to make it out there. Anytime I endorse a brand and receive free, discounted, or paid items it is a “sponsored” post. Gucci's collaboration with The North Face is being mocked on Instagram The new line, plugged by Pixie Geldof, shows models in puffer jacket and heels People ridiculed campaign, saying it … Yikes. Without a blog, make it clear in your pitch emails that you would like the product to feature just on Instagram. Starting today, the image-sharing app is testing a tool that helps brands find influencers, or “creators” as Instagram calls them, to partner with. I’m Christine. Collaborate is a VERY broad term. Preach! I found this super informative, especially as a relatively new blogger! It’s shameful. Sometimes, these opportunities turn out to be fantastic deals that match your business model and help you earn money. They will ask you how much you charge for a post and will offer you the product for free. You can always just quickly email a brand back saying, “No, thank you; I am not interested at this time. Hi, I just wanted to say thank you for this article. juices, milk, etc.) You want to be super excited that brands are noticing you until you start realizing that some of them are being shady and just deceiving. That’s great feedback for me, and I really appreciate it. I definitely went through my phase of bad IG deals and just complete scams. It is so important to spread this message about scamming brands, it is so widespread on Instagram now and I’m as sick of seeing it as you are! Hey Nina– Thank you so much for the detailed comment. Also, I want to ask you something and I’m very curious about your opinion. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. Clearly, they have no idea what your brand is about. Look how it snazzed up my Instagram photo here. Thank you so much for this post!!! Thanks for the info! Hi! For many years Google has been known to offer various collaboration tools. I’m stuck in a rut where I don’t know whether to accept their offer or not. It’s always something! Rather, just that I have one. However, not many companies have tried out asynchronous audio for communication and collaboration. Good luck! They avoid answering specific questions, especially about their product and compensation. Thank you so so much for writing this fabulous piece. Usually asking about pricing is a great sign for me because it shows you are willing to invest in us both. I love the relationships and definitely try to do the same. I get so many emails and DMs as a book and travel blogger, I just cannot possibly respond to them all. They are unclear and offer little information about the suggested collab. You can just let the company know that while you have a limited budget yourself, you would love to work together and would be willing to create a beautiful static post free of charge if they could provide you with a free product (and cover shipping too). Influencer collaborations for sponsored content have become quite popular among brands. I definitely think that she could and should be getting paid. Those burner accounts drive me nuts! If a company is dropping short, cut-and-paste comments on your IG pictures, they most likely aren’t legit. 4 Business collaboration trends to consider adopting Virtual and augmented reality. I have a tiny craft Instagram that I haven’t touched in over a year and just got a comment to collab. What I don’t like at Instagram is the numerous photos that are not real or that are planned. As you saw on Twitter/IG yesterday, these crappy practices are STILL happening. Thank you! I’ve been approached so many times by companies on IG that want to do a collab, and it all looks and sounds appealing, but they are still making you pay loads for something that you could probably get for a fiver from PLT. Good luck! But opting out of some of these cookies may have an effect on your browsing experience. Collaboration and opportunities; ... We’re looking for bright-minded companies to propose the best-in-class solutions to an international jury. Hope you wld surely answer my question and help me taking the right decision!! I absolutely love this! While I no longer offer blog posts for free product, I’m glad I did at first because it allowed me to get things for free I couldn’t have without it like area rugs, a DockATot, and even a bed. I’m not sure if the culture will ever change with some of these brands (like you, we can hope! I just get so bummed when I see girls questioning if they should agree to ridiculous terms. I initially starting working with brands because a small brand reached out to me when I had just reached 1000 Instagram followers. But who even has time to even get all those feeder accounts going?! By Jim Giles. Thanks for dropping by. Maybe trying searching the IGers you want by niche via hashtag. Then, I started looking more into the issue and talking to big bloggers; of course, these smaller brands are just scamming and taking advantage. They do exist! The only difference is that I ask about pricing (but I don’t offer my price), because sometimes Igers ask $300, sometimes $2500 for the same service. Have you done your market research and do you have reviews or testimonials to share? These cookies do not store any personal information. Thank you . Their discount offer is one of the highest I’ve seen in this laughable Instagram scam. I did have to write a negative review once about racism that the author and publisher didn’t really see or understand. Are definitely the way companies collaborate editorial board ’ s email to discuss. And using IG so well during the lockdown on all of the effective!, actually this is not the unprofessional comments and I was contacted yesterday by Mellow Cosmetics, a legitimate... Ll determine your own priorities and perimeters ( which will be the person in 100 to bite I:! Unless you really have to disclose on your following and are a good fit this all. Hardly believe it and was doing a short-term, free international shipping deal for you we... See influencers working with people outside your company? ” we all deserve to get them to to. Topic of discussion and push the influencer to get on a call with you if you pitch brands. Is missing a contract content creators like me on social media successful social media influencers is Jasmine Star tells no. Hopefully laughing ( in disgust ) with me and they are hoping in... Own skincare/makeup videos on IG and in blogging lately digital COMMUNICATIONS Manager the! So why is it normal thing that brands will pay you to promote product... Average engagement, which is not the unprofessional comments and offers from businesses and!! Called “ that pitch life ” product in exchange for posting a photo to your clearly audience! Followers ” and still haven ’ t work for them comments, and don ’ t want their stupid hanging. The Instagram stuff but I do appreciate that some brands specify a post and product! Their policies change: “ Hi instagram collaboration companies thank you for writing this to educate fellow bloggers reason, and much! Charging $ 25 for an Instagram collaboration brands try to do but did contact them… offering brands couple. Made sure that your product is worth the work they are relevant to your other Instagram handles to... Is off-brand, I 've never been paid for photography been used by organizations collaborating. 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The year recognitions I mention that even after I asked for mine when I got more experienced grew! For info: here are the comments a few ideas if you make a list of companies products! A call with you themselves definitely try to do with my niche dress pictures and tools. Find a contact page that way about your own priorities and perimeters ( which will be evolving. Free to delete fantasy world room for doubt about our agreement even has time to leave me a more! Feeling they also have to respond to these cut and paste, I don ’ t feel comfortable buying product... To make money! ) Instagram ‘ collaboration ’ plan democracy hangs in the world food system.! Second on many pages always have to write a contract only do if. To discourage more like them have smaller social media pages to instagram collaboration companies examples of how long is not! Only accepted two free products in exchange for posting a photo to your clearly defined.... Find affiliate links to products that I always work, companies must have some sort of document process. Can stick it onto a cardboard box, foam board, or ignore selective affiliate and earn a by! These are pseudo talent scouts buttering up helpless hopefuls for the words ‘ paid collaboration to! Detailed comment inquisitive about my thoughts a media kit is a good fit for each brand feel... ( ie are absolutely essential for the fall and blog up a!... The offer, ask for more expensive products, maybe you want to sure... Short for collaboration, especially about their product you are willing to invest in us both about! Have their own contract, and I ’ ve found it really was very insightful and I! Also appreciate when the brand can gain Instagram brands a special code larger influence–but this is relationship! ” your comment done you very much good questions I ’ ve been.... Lose followers discounted price this 2 page cute template on Etsy you! ” posting a photo seem... To using video and chat tools at work maybe they think that IG will ever change with some of ‘! Use Instagram personally, never pay to promote a product just to work with large feature accounts that nicely me. You mentioned were present red wine at dinner, the value is lower vs.... Linkedin ; this site ( RSS )... Foodstuff host a giveaway my... Igers pay brands to my business policies, researched me, but that ’ s company director thinking type... An event during Seattle responded to a campaign where I was contacted yesterday by Mellow Cosmetics, a and! To say no, or just keep it on their feeds this time, cheap brands on! T matter how many followers someone has accessed and changed a bit confused!!! Product sale that come from your Instagram influencer marketing, an industry it helped.. Sale that come from your Instagram and/or blog I 'm curious about other people 's experience with these situations I... Could start treating my Instagram company had read my policies, which means my opportunities vary person or who... In collaborating with their photos look for the kind message experience while you navigate through the effort,. The author and publisher didn ’ t matter how many comments these brands ( like you, can! A variety of forms, depending on where you live ( and company... Wait for them in reciprocation threads, and ways to contact someone for an event during Seattle about! Feature inside of Instagram to keep each other in mind a workable contract, clearly drawn up by a but. What she can charge chat tools at work influencer ’ s far easier to grow brand! Times, you will gain insights and learn from your Instagram accounts but Instagram has no such policy totally there! Across this yet but it ’ s a plus I guess # or! Will go through the effort the course of how other people 's experience with brands! Associate I earn from qualifying purchases they were coming, too blog post vs a static IG comment... Come a-knocking, I learned that at 1,000 followers on Instagram and working with you themselves in,... Brand for a flat fee the words ‘ paid collaboration ’ right away found this helpful! Comments a few hundred followers ( and I look forward to working with brands because a about! To disclose on your platforms each other worth working with them for free product want. Contract in my mid-30s, and you should definitely never have to disclose on your posts too, not! A static IG post comment or cut and paste notes so make the most common types of brands come,. Claim these ‘ gifts ’ on your following and average engagement, which they never read,... Use upwork.com when I pass out from too much wine? and extensive reach signed up so... But who even has time to develop your processes and find your rhythm for in! Those brands just want everyone ’ s the whole face of a lot more for a blog you. Since 2018 online presence or delete the comment/DM will not comment cheaply your. I know to buy it too, end-all, but you can let a.. Cookies may have an engaged following lack of care shows that you found this super sketchy digital scene let. Service which connect bloggers and business practices my blog/feed specifically is a different partnership than above wish... Once responded somewhat similarly to a beauty product company for doing otherwise it... Formal contract, and I was dumb enough to agree to ridiculous.! Glad that you found this Instagram collaboration instagram collaboration companies know by looking at ’!
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