media marketing strategy is a cost effective, simple and fast way to communicate with customers and stakeholders in a business environment. We hope this guide starts you on the path … Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria. & Hum. There is no magic, universal strategy that will revolutionize your business. Cavusgil and Zou (1994) proved that a marketing strategy is an important factor that affects the performance of the exporting companies. In addition to Strategic Marketing for the SME, he is the co-author of two business books with a focus on aligning marketing to business strategy. EM, Marketing Strategy, and SME Marketing Performance Pertanika J. Soc. Marketing strategies constitute one of the key functional strategies that Small and Medium Enterprises (SMEs) adopt to enhance performance. marketing with SMEs and the past researches in order to fulfil the gap between digital marketing and its usage in SMEs. organizations. as well as marketing plans for four different types of businesses. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of He holds degrees in Economics and Communications from the University of Michigan. Share: f l i 3 | 38 He holds degrees in Economics and Communications from the!University of Michigan. It’s not conference networking. A marketing plan: – Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. Share: f l i 3 3 ACCESS course materials that guide you through each strategic element marketingmo.com ››› Essentially, social media can be used to identify a market, analyse that market and prop it for growth owing to continuous interaction with customers. Key Words: SMEs, Niche Marketing strategy, Business Success, A good relationship is necessary for sale purpose and for reputation building. It’s not SEO. The answers to these questions determine which marketing strategies will be viable and which will be a waste of time. Sci. Plus, I‘ve been fortunate to have both the 188 Candidate Name* B2B Digital Marketing Strategies for Small and Medium Enterprises (SME) In digital marketing, content writing should showcase 2 Marketing involves a broad spectrum of activities, main qualities a. humanity b. expertise. This study examines the effect of marketing strategies on the performance of SMEs in Ghana in terms of their profitability, brand awareness and market share. 1.1.1 Marketing Strategies Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage (Rotich, 2016). Data was collected through a For SMEs the niche marketing strategy is beneficial becausethe owner or manger can build a good relation with the consumers and suppliers. – Usually operates at two levels, strategic and tactical. In addition to Strategic Marketing for the SME , he is the co-author of two business books with a!focus on aligning marketing to business strategy. In the SME context, As with anything else, practice and persistence will lead to online marketing success. Get started right away by filling out the worksheet to create an action plan. strategic and tactical marketing initiatives to over 50,000 businesspeople each month. Strategic to identify the overall market play and tactical to execute on the marketing plan. GbolagadeAdewale, Adesola M.A, Oyewale I.O Department Of Marketing The Polytechnic, Ibadan Tel: 08033458715 26 (S): 39 - 54 (2018) 43 The relationship between the marketing strategy and performance have been proven. In addition, SME owner-managers have individual management styles and in the absence of a marketing plan they can find themselves using ‘self-marketing’ of themselves as a means of promoting their businesses. In other words, the key to success for your business is not Facebook Ads. sales and marketing identified as being the biggest problem they faced (Nwankwo and Gbadamosi, 2011). SMEs need to be ready on the status of digital marketing as comprehensive winning strategies adopted will give a vigorous start on marketing … Enhance performance 43 the relationship between the marketing strategy is beneficial becausethe owner or manger build... 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